The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Wunderman Thompson
Client
Title
Category
Award
Points
Unscripted
Agency: Wunderman Thompson UK / London
Client: BT Sport
Category: Creative Use of Data
Points: 25.0
Maria's Message
Agency: Wunderman Thompson BA / CABA
Client: Movistar
Category: Mobile Advertising
Points: 15.0
Maria's Message
Agency: Wunderman Thompson BA / CABA
Client: Movistar
Category: Innovation in Mobile
Points: 10.0
Unscripted
Agency: Wunderman Thompson UK / London
Client: BT Sport
Category: Innovation in Integrated Branding
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon
Category: Craft / Writing
Points: 2.0
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK
Category: Online Advertising / Display Ads
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion
Category: Gaming / Branded Games
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion
Category: Innovation in Interactive
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion
Category: Games / Digital & Physical
Points: 2.0
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client: Malee Group Public Company Limited
Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion
Category: Craft / Use of Technology
Points: 2.0
Blood Beacon
Agency: Wunderman Thompson / Taipei
Client: Taipei Blood Center
Category: Applications
Points: 2.0
HIV on the Agenda
Agency: Wunderman Thompson BA / CABA
Client: Fundación Huésped
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon
Category: Craft / Writing
Points: 2.0
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client: Malee Group Public Company Limited
Category: Active Engagement
Points: 2.0
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK
Category: Digital / Use of Technology
Points: 2.0
Address Point - Breaking the homelessness cycle
Agency: JWT Folk / DUBLIN
Client: An Post
Category: Single Country or Region / Consumer / Brand
Points: 2.0
Client:
BT Sport
Title:
Unscripted
Category:
Creative Use of Data
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Movistar
Title:
Maria's Message
Category:
Mobile Advertising
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Movistar
Title:
Maria's Message
Category:
Innovation in Mobile
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
BT Sport
Title:
Unscripted
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Award:
2020 Print Merit Award
Points:
2.0
Client:
GSK
Title:
Theraflu-Tracker
Category:
Online Advertising / Display Ads
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Malee Group Public Company Limited
Title:
Lonely Rambutan
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Taipei Blood Center
Title:
Blood Beacon
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Fundación Huésped
Title:
HIV on the Agenda
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Malee Group Public Company Limited
Title:
Lonely Rambutan
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
GSK
Title:
Theraflu-Tracker
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0